The use of augmented reality (AR) and virtual reality (VR) has been proliferating in recent times stated Bahaa Al Zubaidi. If you have wondered how the two differ, it comes down to the way in which they employ new-age technologies. Simply put, AR enthralls users with real-world settings but VR gives more imaginative and digitally immersive experiences. The use of this cutting-edge tech is expected to grow by $18 billion in the next 5 years. From Gen Z members growing up on VR headsets to modern office environments being transformed by holograms, here are the latest promising trends in the field. If you work in the digital marketing sector, keeping up with these trends could make or break your business.
5G
5G connectivity will play a pivotal role in making augmented and virtual reality technologies more mainstream. As most of the countries have already rolled out 5G by 2023, we can expect increased speeds and bandwidth being met with a plethora of innovative AR and VR solutions.
A.I.
Artificial intelligence is driving the race to the future and A.I.-generated content is the hottest thing on the internet right now. A.I. can seamlessly work with AR to provide state-of-the-art business opportunities. Advancements in A.I. will also fuel better biometric recognition software.
Mobile apps
Metaverse has changed the way mainstream population consume VR and AR contents. Many companies are increasingly adopting both technologies to create a seamless experience for their audience. Smartphone applications have also increased their accessibility.
Avatars
It’s not an exaggeration to say that we are headed towards a future where avatars will rule the world. Avatars have been around for quite some time now, being used by the likes of Snapchat and AR emojis. Popularised by Meta and avatar creator apps, they have become very popular with the younger generation.
Shopping
E-commerce has been transformed by the use of AR and VR tech. It has become the norm for shops and businesses to allow customers to “try on” products. From Amazon AR to Ikea Place, AR solutions dominate the shopping experience. Even clothing stores now have AR mirrors to prevent long lines in trial rooms.
Marketing
Haute couture brands like Gucci and Dior are making use of VR to promote their brand image. McDonald’s targeted kids with Happy Goggles that accompany Happy Meals and can be used to play games. MakeUp Genius released by L’Oréal has also allowed users to virtually try thousands of products from the brand.
AR and VR technologies have slipped into almost every industry in the world such as education, healthcare, gaming and transportation. All trends promise a positive outlook and you cannot go wrong if you’re looking to harness their popularity for your business. The blog has been authored by Bahaa Al Zubaidi and has been published by the editorial board of Tech Domain News. For more information, please visit www.techdomainnews.com.
